Task
Danks is a Swiss brand that approached us to give their brand a visual identity. The concept of Danks is created as an influencer application.
Logo
Our challenge was to create something that is catchy, easy on the eyes and vibrant, that’s how we came up with a logo that catches the attention of the viewer without being intrusive but keeping them engaged with the chosen colors.
Branding
The branding of DANKS had three points of attraction
1. Simple but not ordinary – a line can be simple but significant
- Vibrant – catchy and playful movement of colors
- Inclusive – colors representing diversity
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UI/UX
The goal of the UX is to bring ease of use of any application or website. The ease of use of the application or the website, improves the relationship between the product and the user.
That was our goal for the platform for DANKS. We designed a creative and intuitive UI which significantly made the User Experience easier to use.
Simplicity in usage and a modern look & feel contributes to an ongoing trust with their users. The goal was achieved and we continually work on improving the platform even more.
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