For a brand that the main point is online ticket sales for public transportation companies, we wanted the whole visual creativity from the name, logo, to the whole brand to be relatable, inviting and giving a calm feeling, just like the process traveller should have for their journey.
Travelers always strive to reach their next stop, and being inspired by the way they travel, we created the name NEXTOP as a portmanteau from those words. With that as a base we created the logo from the name itself, we used the letter X visually as a two meaning sign as in happiness and crossing paths and it was incorporated very well with the whole concept of NEXTOP.
In the combination of name and logo we included and the blue color which we made it calm and peaceful all the while including the vibrant part of it to make it more recognisable and catchy.
The power of social media is an inevitable and fundamental factor for a company to make progress. We understand the importance of having the brand present on social media with a unique look that will be recognizable, with ease in communication. Every aspect of the design needs to be reflected on every digital channel.
We helped the brand stand out from the competition by following the mission and vision that the owners had.
The next step was to create a website. The purpose of UX (user experience) is to facilitate the use of the application or website by the client. The easier it is to use, the better the relationship between the product and the customer. We designed a creative UI (user interface), following the colors and logo design. At the same time, the fluidity of the website enables easy finding of all the products offered by the brand.
Having the base of the color and the logo we created a Key Visual pattern for the branding that on one side communicates sophistication and on the other side inspires vibration. We incorporated the visual in all the corporate materials of the brand.
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