The unique communication between a brand and a customer should always be done in a clear way, avoiding to represent the brand with a ‘sales pitch’ only characteristic. Following this, we created a detailed marketing strategy which defined the voice and tone of Urban Garden. The marketing strategy is in complete symbiosis with the mission and vision of the brand in order to improve the sales continuously. That tone of the voice of the brand is consistent on every social media channel, bringing synchronicity all over the digital presence of Urban Garden.